Year
2026
Client
Collective Continuum
Category
Philanthropy / Venture Capital
Product Duration
10 Days
Collective Continuum runs the Spark Awards, a global startup competition for Muslim-led founders. Entrepreneurs from around the world apply. Eight finalists are flown to Doha. Two walk away with a combined $250,000 in funding.
The event is a big deal.
But ten days before the awards, they had a serious problem.
Their website wasn’t ready. The agency originally working on it was moving too slowly, and with the event around the corner, they needed something fast. Not just fast — something that actually reflected the scale and credibility of what they were building.
This wasn’t a small landing page either. It needed to communicate the vision of the fund, showcase the Spark Awards, and — most importantly — convert visitors into members during the event itself.
And all of this had to happen under an extremely tight deadline.
First step: get in the same room.
Collective Continuum flew us out to Turkey for four days so we could work directly with their team. No long email chains. No waiting days for feedback. Just rapid collaboration.
During those four days we gathered everything — assets, designs from the previous agency, content, and direction. Then we got straight to work.
Speed was critical, but quality still mattered. So we focused on building the core pages first, establishing a strong design system and structure that could scale quickly.
Within five days, the main pages were already live internally. The team saw the direction and immediately knew we were on the right track.
From there we flew back home and pushed into the final phase:
refining layouts
mobile optimization
performance improvements
polishing interactions and animations
tightening the conversion flow
Every detail mattered. The website needed to feel premium, credible, and aligned with the global scale of the Spark Awards.
We delivered a clean, cohesive, design-led website that captured the ambition of Collective Continuum.
Key pieces included:
• A strong, modern visual identity across the site
• Clear storytelling around the mission and the fund
• Structured pages explaining the Spark Awards and investment model
• A fully conversion-optimized membership page built specifically for the event audience
• Tight collaboration with their animation team to bring the brand to life online
The goal was simple: when someone opened the site at the event, they should instantly understand the vision — and want to be part of it.
Then came the final stretch.
While we were still refining the site, the opportunity came up for us to fly to Doha the day before the event.
So we did.
We landed that morning, joined the team, and worked nonstop from the afternoon until 2:30 AM in the hotel lobby. Final tweaks. Last revisions. Content updates. Testing everything one more time.
And then we hit publish.
The night before the Spark Awards.
The website didn’t just launch successfully — it performed beyond anything we expected.
During the event, the membership flow converted at around 80%. Almost every attendee who opened the site ended up signing up.
For a live event environment, that’s massive.
More importantly, the site gave Collective Continuum a digital presence that matched the scale of what they’re building — a global platform funding Muslim founders.
What started as a last-minute rescue turned into one of our favorite launches.
