Collective Continuum
80%
Traffic converted
10 days
6 page website launched
$250k
Given away in grants
"V3 Studio flew out to Turkey on a tight timeline, got the site live just before launch, and it performed extremely well during the event. Since then, they’ve been a reliable extension of our team — fast, consistent, and easy to work with."
Hamza Khan
Head of Growth
Situation
Collective Continuum had an event in Doha weeks away, a mission to fund the next 1,000 Muslim-led startups, and a website that didn't exist. Their previous agency had been sitting on the build for months and had nothing to show for it. They needed a 6-page website, built from scratch, live and converting before the event doors opened. They called us. We booked flights to Turkey.
Problem
This wasn't just a tight deadline. The website had a specific job to do at the event. QR codes were going everywhere, on screens, on signage, in people's hands. Every scan needed to land on a membership page that converted strangers into community members on the spot. With over $250,000 in grants being given away to Muslim-led startups flown in from around the world, the stakes were real and the website had to carry its weight.
Consideration
We flew to Turkey and worked side by side with their team to get it done. The previous website was overly animated and vague, people left without understanding what Collective Continuum actually did. We stripped that back and built something design-forward but clear, with the membership landing page engineered specifically to convert on a single scan. Then we flew to Doha for the event. At 2am the morning of launch, we were sat in the hotel lobby putting the final touches on the website. We pushed it live, celebrated, grabbed some food, and went to sleep.
Result
The next day it performed beyond anything we expected. Over 80% of everyone who scanned the QR code converted into a community member, one of the strongest conversion rates we have ever seen across any project. More than $250,000 in grants were awarded to Muslim-led startups flown in from around the world, and our website was the thread connecting all of it. Collective Continuum were blown away. Honestly, so were we.
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