Platr Meals
350% Higher
Conversion Rate Than Competitors
80%+
Higher AOV Than Competitors
My website is converting 350%+ above my competition thanks to V3 Studio. Their speed, responsiveness, and quality has been essential in us scaling our company!
Jawad Ahmed
Founder
Situation
Platr is a healthy meal plan company out of Houston. At the time they came to us they were running the whole operation out of a ghost kitchen, with the website doing all the selling. No storefront, no walk-ins, no second chance to catch someone. If the site didn't close it, nothing did.
Problem
Meal plan sites are a mess to buy from. Too many choices, too many steps, and by the time you've picked seven meals you've forgotten why you came. Platr needed the opposite. Something friendly and clearly theirs, but built so that ordering felt like the easiest thing on the page. Average order value was the other half of it. Selling one meal at a time was never going to work.
Consideration
We treated this as a CRO project that happened to need a good design, not the other way around. Every decision came back to how quickly someone could get from landing on the page to placing an order, and we spent real time on that path rather than on decoration. The branding stayed warm and easy to read so nothing competed with the buy flow. Then we built out bundles, so instead of adding meals one by one you're picking a set that already makes sense together. That solved the AOV problem and made ordering faster at the same time, which is rare. Most CRO work trades one for the other.
Result
The store converts at 6% to 10%, roughly 350% higher than their competition. Average order value tripled. Off the back of that performance Platr opened a physical location, which is about as direct a line from website to business outcome as we've had. This one is still one of our strongest conversion focusedcase study.
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