We built the whole site around one continuous idea instead of a feature list. The hero opens with a phone and a few floating widgets showing the core features at a glance. As you scroll, the screens inside the phone move up while the phone itself travels down the page, so you're being walked through the app rather than shown a gallery of it. The phone eventually settles into a bento grid where the remaining features fill in around it. One object, one motion, the whole product explained by the time you reach the bottom.