Fandom
"We handed V3 full creative direction because we didn't have branding or a clear vision yet. They came back with a landing page that exceeded what we had in mind, and the whole process was smooth."
Mike
Co-Founder
Situation
Fanshares lets fans buy into the teams they support. Not merch, not a membership, actual investment in the organisation you already spend your weekends caring about. They came to us as a startup with a two week window and no public presence yet, so this page was the first thing anyone would see of them. Came in through a referral.
Problem
The idea needs a second to land. People hear "invest in your team" and think fantasy league, or NFTs, or something they've been burned by before. The page had to make it obvious and make it feel legitimate, fast, without a wall of explanation. Two weeks also meant no room to overbuild. Every section had to earn its place.
Consideration
We kept it tight and let the idea carry itself. Clean, modern, nothing competing for attention, so the concept reads in the first few seconds and the rest of the page just fills in the detail. The restraint was the point. For a new company asking people to put money somewhere unfamiliar, a page that looks calm and considered does more for trust than anything animated would have. Fast turnaround usually shows in the work. Here it didn't.
Result
Fanshares launched on schedule with a page that introduces them clearly and reads like a company you'd hand money to. They loved what we came up with, and the project itself came from a referral, which is usually the best sign the last one went well.
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