Year
2025
Client
Landing Page
Category
Food & Drink
Product Duration
3 - 4 Weeks
Johnny’s Dirty Soda was bringing Chicago its first ever dirty soda shop. The problem was simple: nobody knew what dirty soda even was. With no branding, no product shots, and no visual identity, they needed a website that instantly educated people while feeling bold, fun, colorful, and impossible to ignore. The site had to stand out, spark curiosity, and convert viewers into fans on the spot.
We leaned fully into creative freedom and built a world that felt as exciting as the drinks themselves. Our direction focused on bright colors, playful energy, and a visual personality that made the brand unforgettable. Every section was crafted to teach, delight, and pull the user deeper into the experience. The vibe was fun, fast, and flavorful.
We designed an immersive site filled with bold animations, vibrant scroll effects, and a unique visual rhythm that matched the spirit of the brand. The hero moment was a custom 3D soda cup that we created completely from scratch, filled with their signature drinks. Since they had no branding or physical cups, we invented the entire visual identity for them. The end result was a digital experience that looked as refreshing as the product itself.
The clients were blown away. They loved the design instantly and were shocked by how accurately we captured their brand from nothing more than an idea. The site gave them a loud, confident identity that Chicago had never seen before. The project proved how far creativity can go when you build a world from the ground up.
