Johnny Dirty Soda
1st
Ranking on Google
Awwwards
Nominated
96/100
Pagespeed score
"We came to V3 with nothing more than a logo, and they built the entire brand experience from the ground up. From the creative direction to the website, every detail felt intentional and exceeded our expectations."
Syed Ahmed
Co-Founder
Situation
Johnny's Dirty Soda was opening their first shop in Chicago with real momentum behind them. What they didn't have was a digital presence to match. They came to us with a logo. That was it. No brand direction, no visual guidelines, no copy framework. Just a logo and a blank canvas.
Problem
Dirty soda has a personality. It's playful, indulgent, maximalist. A generic or minimal design would've completely missed the point. The challenge was defining an entire brand identity from scratch and translating it into a web experience that could also pull organic search traffic for a business that hadn't even opened yet.
Consideration
We let the product be the creative brief. Dirty sodas are loud, flavorful, and fun, so the website had to be too. We built a custom hero animation cycling through their soda flavors, drinks splashing onto screen with fruit bursting in from the edges, with scroll-based interactions keeping the energy going throughout. The page was structured around their primary keyword from day one, not as an afterthought.
Result
The landing page ranked #1 on Google for "dirty soda shop." It was nominated by Awwwards, recognition that puts it alongside some of the most design-forward work on the internet. And most importantly, Johnny's opened their doors in Chicago to a successful brick-and-mortar launch, with a digital presence that held its own weight and then some. What started as a logo became a full brand expression. That's the kind of project we live for.
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